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The Business of Baking

A 6-Week Course to Build, Grow & Streamline Your Bakery Business

Build a Bakery Business That Rises — Without the Burnout

Quick Details:

  • 6-Week Virtual Course

  • Weekly Lessons (Tuesdays)

  • Live Q+A Sessions (Thursdays)

  • Starts January 20, 2025

  • Investment: $347

  • Optional 1-on-1 Coaching: + $200

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Whether you’re a home baker turning your passion into profit or a bakery owner ready to scale and simplify — The Business of Baking gives you the systems, strategy, and support to build a thriving business that feels sustainable and fun again.

You’ve Mastered the Baking — Now Master the Business

Running a bakery takes more than great recipes and gorgeous cookies.
You need pricing that pays you fairly, systems that save you time, and marketing that feels authentic (not overwhelming).

This 6-week course gives you the structure and tools to:
  • Set up your business legally and confidently

  • Refine your brand story and visual identity

  • Price your products for real profit

  • Streamline your order process and boundaries

  • Market your bakery in a way that feels natural

  • Create a 90-day plan for sustainable growth

Whether you’re just starting or ready to expand, you’ll leave with the clarity and confidence to run your bakery like a true CEO — without losing your creative spark.

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  Inside the 6 Weeks  

1

Week 1 – From Baker to Business Owner

Set up legally, understand your finances, and shift from “hobby baker” to confident business owner.

2

Week 2 – Your Brand Recipe

Define what makes your bakery unforgettable — your story, visuals, and customer experience.

3

Week 3 – Pricing for Profit

Stop guessing and start earning what you’re worth. You’ll learn to calculate true costs and price with purpose.

4

Week 4 – Marketing That Feels Natural

Build visibility through authentic storytelling and connection — no endless hustle required.

5

Week 5 – Sales Systems & Boundaries

Simplify your ordering process, set clear policies, and protect your time (and sanity).

6

Week 6 – Your Bakery Growth Plan

Plan your next 90 days with actionable goals and systems that support long-term success.

Bonus Tools Included:
✓ Legal + pricing templates

✓ Order forms and contracts

✓ Social media content calendar
✓ 90-day business plan template

✓ Private group for support

How it Works

Each week, you’ll get step-by-step video lessons on Tuesdays, plus a live Q+A with Dani every Thursday to answer questions, workshop ideas, and keep you moving forward.

Here’s what’s included:
  • Weekly video lessons (self-paced access)

  • Live Q+A sessions with Dani

  • Private group for support

  • Lifetime access to course materials and templates

Upgrade Option:
  • 1-Hour 1-on-1 Coaching with Dani – $200
    Get personalized help refining your pricing, marketing, or systems.

Be one of the first 10 students to enroll and this session is FREE!

$200

value

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Meet Dani

When I started my bakery, I was running on sugar and spreadsheets — juggling orders, DMs, and late-night decorating sessions while wondering if I’d ever feel caught up.

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Through trial, burnout, and a lot of learning, I built a business that now runs with structure and purpose (and still leaves room for creativity).

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Now I teach bakers like you how to build businesses that work — so you can spend more time doing what you love and actually get paid for it.

FAQs

Q: How long do I have access to the course?
A: You’ll have lifetime access to all videos, templates, and future updates.

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Q: Do I need a business already to join?
A: No — the course covers both the foundations for new bakers and advanced strategies for established ones.

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Q: Can I join from outside Oregon?
A: Yes! The content applies to bakers anywhere in the U.S.

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Q: What if I can’t attend the live Q+As?
A: All sessions are recorded and available to watch anytime.

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Q: Is there a refund policy?
A: Yes, we have a 7 day refund policy from the start of the course (Jan. 20th).

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Q: What makes this course different?

A: This isn’t a cookie-cutter business course. It’s built by a baker who’s been exactly where you are — balancing flour, family, and finances. It’s practical, heart-led, and focused on turning your creativity into sustainable income without burnout.

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Q: How much time should I expect to invest each week?

A: Plan for about 1–2 hours per week for lessons and assignments. Of course, some modules (like pricing or branding) might inspire you to dive deeper, but the schedule is built for busy bakers with full lives.

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Q: What if I’m not ready to quit my full-time job or move into a commercial kitchen?

A: That’s totally okay! The course meets you where you are. Whether you want to keep your bakery home-based or plan for a bigger move later, you’ll learn how to create systems and growth plans that fit your goals. 

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Your bakery dream deserves
a real business plan.

Stop guessing, start growing — and build a bakery that supports your life and your dreams.

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Includes:

  • 6 weeks of training modules

  • Weekly Q+A coaching calls

  • All templates, worksheets, and resources

  • Private community access

Optional Upgrade:

  • 1:1 Business Strategy Call with Dani — $200 (FREE for the first 10 students to enroll!)

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