The Business of Baking
Build a Bakery Business That Actually Works
"You only need one believer to give yourself enough confidence to do it. I want to be that person for you." — Dani
You just took your first orders. People are asking for more. This is actually happening.
And right now it feels exciting — because it is. But here's what nobody tells you about this moment: the chaos is coming. Not because you're doing it wrong. Because you haven't built the systems yet.
This course exists so you can build them before the overwhelm does.
Instant Access | Go at Your Own Pace
Trusted by home bakers and bakery owners building real businesses, not just busy kitchens.
Part of the A Bakery of Your Own™ Journey
A Bakery of Your Own™ is a five-stage framework for building a solo bakery that fits your life. Each stage has its own focus, its own product, and meets you exactly where you are right now.
Already working through A Bakery of Your Own™? The Business of Baking is your next step.
It's for bakers who are ready to go deeper — covering every aspect of running a baking business, with the community, the live monthly calls with Dani, and the complete six-lesson system to make sure nothing gets left behind.
A Bakery of Your Own™ Stages
1 — The Dream: You know you want this. You're mapping the path.
2 — The Foundation: You've started. Pricing, legal, and systems feel like quicksand.
3 — The Recipe: Sales are happening, but they're inconsistent. You need a repeatable system.
4 — The Proof: Revenue is real. You're hitting a ceiling. More hours isn't the answer.
5 — The Rhythm: You've built something sustainable. Now you're protecting and refining it.
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Not sure which stage you're in?
Running a baking business shouldn’t
feel this hard.
You love baking—but the business side can feel overwhelming.
Maybe you’re:
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Pricing based on what feels right (and hoping it’s enough)
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Booked solid but still unsure where the money is actually going
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Constantly busy, yet stuck wondering what to fix or focus on next
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Trying to grow… without a clear plan or support system
You don’t need another Instagram tip or generic business advice.
You need guidance that actually understands how bakeries work.
The Business of Baking was created to change that!
This program walks you through the core systems every successful baking business needs—from pricing and profit to marketing, boundaries, and growth decisions—so you can build something sustainable and aligned with your life.
This isn’t about scaling at all costs.
It’s about building a business that supports you.
Inside The Business of Baking, you’ll learn how to:
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Price for profit (without guilt or guesswork)
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Understand your numbers so you know what’s working and what’s not
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Create systems that reduce overwhelm and save time
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Market your business in a way that feels authentic and doable
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Set boundaries around orders, time, and capacity
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Make confident decisions about growth, offerings, and next steps
Everything is broken down in plain language—no MBA required.
The Business of Baking: $347 or 3 payments of $125 | Lifetime Access
Optional add-on: 1:1 Strategy Session with Dani — $200
"From the very start, Dani helped me clearly see the potential inside my business — both in what I'm offering right now and what's possible long-term. She has a rare ability to help people step into their full potential without ever feeling overwhelmed. My biggest takeaway: carving out time for your systems and strategic planning isn't optional — it's the foundation of running a business with confidence, clarity, and vision. She's the real deal."
- Alyssa
"Dani has a special talent for making people feel empowered and confident in taking the next step. Her course held my hand through each daunting step — from marketing strategy to branding, from scaling to liability. She's been through it herself and packaged up all of her knowledge in an approachable, step-by-step way to help get you where you want to be."
- Jill
Chloe — launching her bakery in 2026 After taking the course, Chloe determined her licensing requirements, created her business name, defined her product offering, and completed a full pricing analysis. She's launching her own bakery this year.
- Chloe
"I came in completely blind, not knowing anything about marketing. This course brought up so many things I never knew, which was so exciting to learn, that when I talked to my husband about this class, I could answer all of his questions he had for me. I learned so much from Dani that was so valuable, I continue to refer back to the things we talked about and learned in class. Besides the content, I loved the small group feel and the real connections I made, Highly Recommend!"
- Bobbi
Sneak Peak of the Lessons
1
Lesson 1 – From Baker to Business Owner
Set up legally, understand your finances, and shift from “hobby baker” to confident business owner.
2
Lesson 2 – Your Brand Recipe
Define what makes your bakery unforgettable — your story, visuals, and customer experience.
3
Lesson 3 – Pricing for Profit
Stop guessing and start earning what you’re worth. You’ll learn to calculate true costs and price with purpose.
4
Lesson 4 – Marketing That Feels Natural
Build visibility through authentic storytelling and connection — no endless hustle required.
5
Lesson 5 – Sales Systems & Boundaries
Simplify your ordering process, set clear policies, and protect your time (and sanity).
6
Lesson 6 – Your Bakery Growth Plan
Plan your next 90 days with actionable goals and systems that support long-term success.
Bonus Tools Included:
✓ Legal + pricing templates
✓ Order forms and contracts
✓ Social media content calendar
✓ 90-day business plan template
✓ Private group for support
Who is this for?
You’ll have ongoing access, so you can revisit lessons as your business evolves.
This program IS for you if:
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You sell baked goods and want to treat it like a real business
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You’re tired of guessing and ready for clarity
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You want structure, support, and practical tools
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You value sustainability over hustle
This may not be the right fit if:
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You’re looking for a quick “get rich fast” formula
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You don’t currently sell (or plan to sell) baked goods
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You’re not willing to look honestly at your numbers​
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You're not willing to put in the work for your business​​
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The Business of Baking: $347 or 3 payments of $125 | Lifetime Access
Optional add-on: 1:1 Strategy Session with Dani — $200
Taught by someone who’s actually done it!
Hi, I'm Dani!
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Here's the thing — I almost didn't do this. Someone had to tell me I could sell my cookies before I believed it was possible. One conversation. One person who saw my potential before I did.
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That moment is why I'm here. Because if she hadn't said that to me, none of this exists — not the kitchen, not the classes, not the 156,000 cookies, not you reading this right now.
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I built this course because I also learned what happens when you don't have systems from the start. The overwhelm is real, it comes fast, and it doesn't have to happen to you.
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But the systems are only part of what I'm offering. The other part is this: I believe you can do it. Fully, completely, before you've proven it to yourself yet.
You only need one believer. I'd love to be yours.
How it Works
Inside the Business of Baking you will get:
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Self-paced lessons you can work through on your own schedule
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Clear modules focused on one concept at a time
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Practical examples from a real baking business
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Tools and frameworks you can apply immediately
Optional Upgrade:
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1:1 Business Strategy Call with Dani — $200
FAQs
Q: How long do I have access to the course?
A: You’ll have lifetime access to all videos, templates, and future updates.
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Q: Do I need a business already to join?
A: No — the course covers both the foundations for new bakers and advanced strategies for established ones.
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Q: Can I join from outside Oregon?
A: Yes! The content applies to bakers anywhere in the U.S.
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Q: Is this live or self-paced?
A: The program is recorded and self-paced, so you can start anytime and move through the content on your own schedule.
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Q: Is there a refund policy?
A: I built this course because I believe it works and I stand behind it completely. If you go through the lessons, do the work, and feel like it didn't deliver, reach out to me directly at dani@daniskitchenshop.com. I will make it right. What I ask in return is that you actually show up for it.
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Q: What makes this course different?
A: This isn’t a cookie-cutter business course. It’s built by a baker who’s been exactly where you are — balancing flour, family, and finances. It’s practical, heart-led, and focused on turning your creativity into sustainable income without burnout.
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Q: What if I’m not ready to quit my full-time job or move into a commercial kitchen?
A: That’s totally okay! The course meets you where you are. Whether you want to keep your bakery home-based or plan for a bigger move later, you’ll learn how to create systems and growth plans that fit your goals.
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Q: How do I know if I'm in the right stage for this course?
A: The Business of Baking is for bakers who are ready to go deeper — whether you're just getting started and want to build it right from the beginning, or you've been running your business for a while and know there are gaps you haven't addressed yet. If you're not sure where you land in A Bakery of Your Own™, take the quiz and it will point you in the right direction. Take the quiz →
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