The Business of Baking
Build a Bakery Business That Actually Works
You just took your first orders. People are asking for more. This is actually happening.
And right now it feels exciting — because it is. But here's what nobody tells you about this moment: the chaos is coming. Not because you're doing it wrong. Because you haven't built the systems yet.
This course exists so you can build them before the overwhelm does.
Instant Access | Go at Your Own Pace
Trusted by home bakers and bakery owners building real businesses, not just busy kitchens.
Running a baking business shouldn’t
feel this hard.
You love baking—but the business side can feel overwhelming.
Maybe you’re:
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Pricing based on what feels right (and hoping it’s enough)
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Booked solid but still unsure where the money is actually going
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Constantly busy, yet stuck wondering what to fix or focus on next
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Trying to grow… without a clear plan or support system
You don’t need another Instagram tip or generic business advice.
You need guidance that actually understands how bakeries work.
The Business of Baking was created to change that!
This program walks you through the core systems every successful baking business needs—from pricing and profit to marketing, boundaries, and growth decisions—so you can build something sustainable and aligned with your life.
This isn’t about scaling at all costs.
It’s about building a business that supports you.
Inside The Business of Baking, you’ll learn how to:
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Price for profit (without guilt or guesswork)
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Understand your numbers so you know what’s working and what’s not
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Create systems that reduce overwhelm and save time
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Market your business in a way that feels authentic and doable
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Set boundaries around orders, time, and capacity
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Make confident decisions about growth, offerings, and next steps
Everything is broken down in plain language—no MBA required.
The Business of Baking $347 — Lifetime Access
Optional add-on: 1:1 Strategy Session with Dani — $200
"From the very start, Dani helped me clearly see the potential inside my business — both in what I'm offering right now and what's possible long-term. She has a rare ability to help people step into their full potential without ever feeling overwhelmed. My biggest takeaway: carving out time for your systems and strategic planning isn't optional — it's the foundation of running a business with confidence, clarity, and vision. She's the real deal."
- Alyssa
"Dani has a special talent for making people feel empowered and confident in taking the next step. Her course held my hand through each daunting step — from marketing strategy to branding, from scaling to liability. She's been through it herself and packaged up all of her knowledge in an approachable, step-by-step way to help get you where you want to be."
- Jill
Chloe — launching her bakery in 2026 After taking the course, Chloe determined her licensing requirements, created her business name, defined her product offering, and completed a full pricing analysis. She's launching her own bakery this year.
- Chloe
"I came in completely blind, not knowing anything about marketing. This course brought up so many things I never knew, which was so exciting to learn, that when I talked to my husband about this class, I could answer all of his questions he had for me. I learned so much from Dani that was so valuable, I continue to refer back to the things we talked about and learned in class. Besides the content, I loved the small group feel and the real connections I made, Highly Recommend!"
- Bobbi
Sneak Peak of the Lessons
1
Lesson 1 – From Baker to Business Owner
Set up legally, understand your finances, and shift from “hobby baker” to confident business owner.
2
Lesson 2 – Your Brand Recipe
Define what makes your bakery unforgettable — your story, visuals, and customer experience.
3
Lesson 3 – Pricing for Profit
Stop guessing and start earning what you’re worth. You’ll learn to calculate true costs and price with purpose.
4
Lesson 4 – Marketing That Feels Natural
Build visibility through authentic storytelling and connection — no endless hustle required.
5
Lesson 5 – Sales Systems & Boundaries
Simplify your ordering process, set clear policies, and protect your time (and sanity).
6
Lesson 6 – Your Bakery Growth Plan
Plan your next 90 days with actionable goals and systems that support long-term success.
Bonus Tools Included:
✓ Legal + pricing templates
✓ Order forms and contracts
✓ Social media content calendar
✓ 90-day business plan template
✓ Private group for support
Who is this for?
You’ll have ongoing access, so you can revisit lessons as your business evolves.
This program IS for you if:
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You sell baked goods and want to treat it like a real business
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You’re tired of guessing and ready for clarity
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You want structure, support, and practical tools
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You value sustainability over hustle
This may not be the right fit if:
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You’re looking for a quick “get rich fast” formula
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You don’t currently sell (or plan to sell) baked goods
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You’re not willing to look honestly at your numbers​
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You're not willing to put in the work for your business​​
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The Business of Baking $347 — Lifetime Access
Optional add-on: 1:1 Strategy Session with Dani — $200
Taught by someone who’s actually done it!
Hi, I'm Dani!
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Here's the thing — I almost didn't do this. Someone had to tell me I could sell my cookies before I believed it was possible. One conversation. One person who saw my potential before I did.
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That moment is why I'm here. Because if she hadn't said that to me, none of this exists — not the kitchen, not the classes, not the 156,000 cookies, not you reading this right now.
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I built this course because I also learned what happens when you don't have systems from the start. The overwhelm is real, it comes fast, and it doesn't have to happen to you.
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But the systems are only part of what I'm offering. The other part is this: I believe you can do it. Fully, completely, before you've proven it to yourself yet.
You only need one believer. I'd love to be yours.
How it Works
Inside the Business of Baking you will get:
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Self-paced lessons you can work through on your own schedule
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Clear modules focused on one concept at a time
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Practical examples from a real baking business
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Tools and frameworks you can apply immediately
Optional Upgrade:
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1:1 Business Strategy Call with Dani — $200
FAQs
Q: How long do I have access to the course?
A: You’ll have lifetime access to all videos, templates, and future updates.
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Q: Do I need a business already to join?
A: No — the course covers both the foundations for new bakers and advanced strategies for established ones.
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Q: Can I join from outside Oregon?
A: Yes! The content applies to bakers anywhere in the U.S.
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Q: Is this live or self-paced?
A: The program is recorded and self-paced, so you can start anytime and move through the content on your own schedule.
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Q: Is there a refund policy?
A: Due to the instant access of this course, all sales are final.
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Q: What makes this course different?
A: This isn’t a cookie-cutter business course. It’s built by a baker who’s been exactly where you are — balancing flour, family, and finances. It’s practical, heart-led, and focused on turning your creativity into sustainable income without burnout.
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Q: What if I’m not ready to quit my full-time job or move into a commercial kitchen?
A: That’s totally okay! The course meets you where you are. Whether you want to keep your bakery home-based or plan for a bigger move later, you’ll learn how to create systems and growth plans that fit your goals.
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Discover your Bakery Path
The quiz inspired by my real bakery journey...
When I started baking holiday cookies for friends and family, I had no idea it would turn into a commercial bakery producing 150,000+ cookies and teaching 1,200+ students.
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I launched my business on January 1, 2019 under Oregon’s cottage-food license, upgraded to a full bakery license within six months, and in 2022 moved into a commercial kitchen I never believed I’d be able to own.
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After seven years, a full team, and hundreds of thousands in revenue, I’ve learned this:
Every bakery business goes through stages.
And every stage needs something different.
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That’s why I created this quiz—to help you discover where you are right now and what will help you grow next.
No more guessing.
No more spinning in circles.
Just clarity.
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Take the quiz and find your bakery path next steps!