top of page


How Baking Science Builds Confidence in Your Kitchen
Baking isn’t just about recipes. It’s about confidence. And confidence comes from understanding what’s happening inside that bowl of flour and butter.

Dani Annala
Oct 61 min read
Â
Â
Â


Why Your Royal Icing Keeps Failing (And How to Fix It)
The truth is, royal icing isn’t just a recipe — it’s a technique. Little tweaks make a huge difference in your cookie decorating game.

Dani Annala
Oct 21 min read
Â
Â
Â


The Secret to Flaky, Foolproof Pie Crust (It’s Science!)
Flaky Pie Dough is all about science. If you’ve ever pulled a pie out of the oven only to discover a tough crust, greasy bottom, or...

Dani Annala
Sep 231 min read
Â
Â
Â


Mastering the Holiday Rush: Transform Your Bakery Experience
The truth is, the holiday rush doesn’t have to be overwhelming. You just need a plan.

Dani Annala
Aug 193 min read
Â
Â
Â


More Than Just Lemonade: Teaching My Kids to Run Their First Business
This summer, I made a commitment that goes far beyond keeping my kids entertained during the long break from school. With my background...

Dani Annala
Jul 233 min read
Â
Â
Â


Three Years in My Dream Kitchen: Building More Than a Business
July 16, 2022, I stepped into my dream kitchen for the first time. What started as a personal milestone has become something far greater...

Dani Annala
Jul 142 min read
Â
Â
Â


Why We Do Business Differently at Dani's Kitchen Shop (And Why That's Exactly the Point)
"Why aren't you open for regular retail hours?" "When are you going to expand your bakery products?" "Don't you want to grow your...

Dani Annala
Jul 13 min read
Â
Â
Â


Elevate Your Small Business Marketing with Radiate & Thrive
Ten years ago, I started my business with nothing but a dream. I believed that hard work and great products would lead to success. I...

Dani Annala
Jun 24 min read
Â
Â
Â


Dani's Kitchen Shop: A Journey of Creativity and Connection
When I started Dani’s Kitchen Shop ten years ago, I had one dream: to create a teaching kitchen. I envisioned a space filled with warmth,...

Dani Annala
May 92 min read
Â
Â
Â


Finding My Authentic Voice: A Spontaneous Journey
Ten years ago, I didn't set out to create a "brand voice" for Dani's Kitchen Shop. I simply started sharing photos of my cookie art and...

Dani Annala
May 23 min read
Â
Â
Â


Brand Colors: What They Reveal About Your Business (And Why Authenticity Matters Most)
Have you ever wondered why you instantly recognize certain businesses just by glimpsing their colors? Or why some brand palettes make you...

Dani Annala
Apr 252 min read
Â
Â
Â


My Macaron Journey: Patience, Persistence, and Sweet Success
The path to macaron mastery has been a winding one for me. Back in 2019, I dreamed of creating these delicate French confections...

Dani Annala
Apr 113 min read
Â
Â
Â


Finding My Authentic Voice: Dani's Kitchen Shop Story
Seven years ago, when I piped my first public set of cookies and snapped a quick photo to share, I had no idea I was taking the first...

Dani Annala
Apr 44 min read
Â
Â
Â


10 Years In: Building a Community of Small Business Growth
When I launched Dani's Kitchen Shop in 2015, I had no idea where this journey would take me. With a background in education, program...

Dani Annala
Mar 193 min read
Â
Â
Â


Cookies With Purpose: Radiating Stories, Raising Awareness, One Bite at Time
What began as a heartfelt response to my college best friend Maddee's colon cancer diagnosis in 2023 has grown into something bigger than...

Dani Annala
Feb 284 min read
Â
Â
Â


RADIATE: Our Word for 2025
You know that magical moment in class when someone's eyes light up? When they finally nail that cookie design they've been practicing, or...

Dani Annala
Jan 82 min read
Â
Â
Â


Beyond Cookies: Connecting People Through Food and Conversation
As we wrap up 2024, we want to share these conversation starters with our community.

Dani Annala
Dec 21, 20242 min read
Â
Â
Â


Balancing Ambition and Realism: Reflections on Building a Business
On a snowy evening in December 2024, standing outside my teaching kitchen watching Christmas lights twinkle, I paused to capture a moment...

Dani Annala
Dec 14, 20241 min read
Â
Â
Â


5 Common Mistakes When Working with Royal Icing and How to Fix Them
Royal icing is tricky business, there is no question about it. Most recipes are very similar but how you mix ingredients and figuring out...

Dani Annala
Nov 18, 20243 min read
Â
Â
Â


Our Unique Retail Options to Get you Cookies and Maximize Production
I try to be super transparent with our retail schedule but I know it is confusing! Our business is based on the foundation of pre orders....

Dani Annala
Oct 23, 20242 min read
Â
Â
Â
bottom of page