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Why I Created Radiate & Thrive (And Why Your Business Needs It This Summer)
Ten years ago, I started my business with nothing but a dream and the belief that if I just worked hard and made great products, success...

Dani Annala
Jun 24 min read
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Dani's Kitchen Shop: A Journey of Creativity and Connection
When I started Dani’s Kitchen Shop ten years ago, I had one dream: to create a teaching kitchen. I envisioned a space filled with warmth,...

Dani Annala
May 92 min read
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Finding My Authentic Voice: A Spontaneous Journey
Ten years ago, I didn't set out to create a "brand voice" for Dani's Kitchen Shop. I simply started sharing photos of my cookie art and...

Dani Annala
May 23 min read
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Brand Colors: What They Reveal About Your Business (And Why Authenticity Matters Most)
Have you ever wondered why you instantly recognize certain businesses just by glimpsing their colors? Or why some brand palettes make you...

Dani Annala
Apr 252 min read
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My Macaron Journey: Patience, Persistence, and Sweet Success
The path to macaron mastery has been a winding one for me. Back in 2019, I dreamed of creating these delicate French confections...

Dani Annala
Apr 113 min read
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Finding My Authentic Voice: Dani's Kitchen Shop Story
Seven years ago, when I piped my first public set of cookies and snapped a quick photo to share, I had no idea I was taking the first...

Dani Annala
Apr 44 min read
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10 Years In: Building a Community of Small Business Growth
When I launched Dani's Kitchen Shop in 2015, I had no idea where this journey would take me. With a background in education, program...

Dani Annala
Mar 193 min read
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Cookies With Purpose: Radiating Stories, Raising Awareness, One Bite at Time
What began as a heartfelt response to my college best friend Maddee's colon cancer diagnosis in 2023 has grown into something bigger than...

Dani Annala
Feb 284 min read
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RADIATE: Our Word for 2025
You know that magical moment in class when someone's eyes light up? When they finally nail that cookie design they've been practicing, or...

Dani Annala
Jan 82 min read
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Beyond Cookies: Connecting People Through Food and Conversation
As we wrap up 2024, we want to share these conversation starters with our community.

Dani Annala
Dec 21, 20242 min read
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Balancing Ambition and Realism: Reflections on Building a Business
On a snowy evening in December 2024, standing outside my teaching kitchen watching Christmas lights twinkle, I paused to capture a moment...

Dani Annala
Dec 14, 20241 min read
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5 Common Mistakes When Working with Royal Icing and How to Fix Them
Royal icing is tricky business, there is no question about it. Most recipes are very similar but how you mix ingredients and figuring out...

Dani Annala
Nov 18, 20243 min read
206 views
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Our Unique Retail Options to Get you Cookies and Maximize Production
I try to be super transparent with our retail schedule but I know it is confusing! Our business is based on the foundation of pre orders....

Dani Annala
Oct 23, 20242 min read
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Virtual Cookie Decorating Class: A Fun Way to Bond with Your Kids in the Kitchen
Are you looking for a delightful way to bond with your little ones while also creating something sweet and delicious? Look no further!...

Dani Annala
Oct 4, 20242 min read
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New Summer Schedule to Prioritize Family Time
I started this small business to have flexibility for my family and that is what I am doing. I am cutting my cookie decorating time back...

Dani Annala
Jun 7, 20242 min read
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"Support Local with Sweet Relief: Indulge in a Delightful Treat Box Delivered to Your Doorstep"
Dani's Kitchen Shop and East Fork Baking team up to bring you a treat box delivered to your door! Two local baker's are partnering to...

Dani Annala
Mar 30, 20242 min read
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Mastering the Basics: A Course Designed to Teach Essential Baking Skills for Home Bakers
I am a self taught baker. I don't claim to be a pastry chef. I live and breathe for the home baker/chef. When I went off to college there...

Dani Annala
Mar 9, 20242 min read
47 views
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"Can Cookies, Cows, and Friendship Bring Awareness to Colon Cancer?"
You might not see it today, but I have a deep passion for cows. I spent much of my childhood in the barnyard, showring or scouring the...

Dani Annala
Feb 29, 20243 min read
109 views
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Mastering the Art of Cooking and Baking from Home: Explore Our Online Kitchen Skills
Food has an incredible ability to bring people together. Have you ever stopped to think about how many people your have connected with...

Dani Annala
Jan 26, 20242 min read
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Depression Cake Turned Connection Cake
Have you heard of a depression cake? It was a type of cake commonly made during the Great Depression with limited ingredients most...

Dani Annala
Jan 14, 20241 min read
30 views
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