PRICE IT RIGHT · A SELF PACED MINI COURSE
Know your costs.
Set prices that actually pay you.
You make a product. You sell it. Money comes in. But do you actually know if you made money... after your time, your space, your tools? In three short lessons and one pricing calculator, you will.
$47
One-time · Lifetime access
Self-paced — Works for any baked product — Start today
LET ME ASK YOU SOMETHING
If you sold a dozen cookies today, could you tell me — to the penny — whether you actually made money on them?
Not just "did I cover what I spent at the grocery store." I mean: did you come out ahead after your time, your packaging, the power to run your oven, the hour you spent on photos and messages, the batch you had to throw out? If that answer is fuzzy, you're not behind. You're just missing the math no one taught you. That's what Price It Right is for.
WHAT YOU'LL WALK AWAY KNOWING
By the time you finish the lessons and close the calculator, you'll know exactly:
01
What every product actually costs you to make
Not the grocery receipt — the real number. Ingredients, your time, packaging, and the overhead most bakers forget to count.
02
How to set a price that pays you fairly
Knowing your cost isn't enough — you need a price with actual profit built in. You'll use a simple formula that layers your true cost, a healthy margin, and platform or transaction fees so your retail price works for you from the start — not just on paper.
03
How to raise your prices without losing customers
You'll know the signs it's time to raise, how much to move, and the exact matter-of-fact script for telling your customers — so you can do it confidently, without apologizing, and without the dread that keeps most bakers stuck at prices that stopped making sense years ago.
Three lessons.
One pricing calculator. Real profit.
Short, focused lessons you can finish in an afternoon — paired with a plug-and-play calculator you'll use for every product you sell, for as long as you're in business.
1
Lesson One
Your True Cost
The real number behind every product you make. You'll learn the four buckets every baker has to account for — ingredients, time, packaging, and overhead — and exactly how to calculate each one. This is the floor. You can't set a profitable price until you know it.
2
Lesson Two
The Price Formula
Knowing your cost isn't the same as knowing your price. In this lesson you'll turn that true cost into a retail price — with a healthy profit margin and platform fees baked in from the start. Plus the difference between wholesale and retail pricing, and why both have a place in your business.
Lesson Three
Raising Your Prices
The skill most bakers avoid. You'll learn when it's time, how much to raise, and the exact matter-of-fact, not-apologetic script for telling your customers. Because pricing that reflects your real value isn't greedy — it's honest.
3
Hi, I'm Dani
I built this course because no one taught me this part.
I'm a baker, mom, and farmer's wife in Hood River, Oregon. I started baking in 2015 and found my thing in 2019 — and spent years figuring pricing out the hard way, wearing every hat in my business and learning the math through trial, error, and too many underpriced cookie orders.
Price It Right is the lesson I wish I'd had on day one. The spreadsheet I use in my own business. The system that lets me keep baking for years instead of burning out in months.
— Dani
160k+ Cookies Baked
1,300+ Students Taught
10+ yrs in Business
Who is this for?
You’ll have ongoing access, so you can revisit lessons as your business evolves.
This program IS for you if:
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You're a home baker, cottage-food baker, or small-batch business owner selling cookies, cakes, breads, or other baked goods.
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You've been winging pricing — or copying what other bakers charge — and you're not sure if you're actually making money.
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Your costs have gone up but your prices haven't moved in a while.
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You're exhausted, booked out, and starting to wonder why the pay doesn't match the work.
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You're launching a new product and want to price it right from day one.
This may not be the right fit if:
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You already have a pricing formula you trust, use regularly, and adjust with your costs.
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You want someone to tell you the "one right price" for your product without doing any math yourself.
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You're looking for a full business course — you want something broader than pricing. (If that's you, start with The Business of Baking instead.)
$47 | Lifetime Access
ENROLL TODAY
Price It Right
The complete mini-course plus the pricing calculator I use in my own business. Yours to keep — forever.
ONE TIME INVESTMENT
$47
Instant access to replay for lifetime!
2 self-paced video lessons (watch anytime)
The Price It Right Pricing Calculator
(downloadable spreadsheet)
The Four-Bucket True Cost Framework
Scripts + ground rules for raising your prices
Lifetime access to all materials and updates
Questions? Email Dani at dani@daniskitchenshop.com. I read every one.
ALREADY THINKING BIGGER?
The Business of Baking
Pop-ups are one piece. Pricing, order systems, marketing, and a 90-day growth plan are the rest. The Business of Baking is the complete 6-lesson course that covers all of it — built for solo bakers who are done guessing.
- $347 -
Or 3 payments of $125 · Lifetime Access · Self-paced
FAQs
Q: Is this live or self paced?
A: Fully self-paced. You'll get instant access as soon as you enroll and can work through the lessons on your own schedule — no deadlines, no pressure, no live calls to show up for.
Q: How long does the course take?
A: You can watch all lessons in just over an hour and a half. Plan on another hour or two to plug your own product into the calculator — that's where the real clarity happens.
Q: Do I need to be good with spreadsheets?
A: Nope. The calculator is built to do the math for you — you plug in ingredients, time, and overhead, and it spits out your true cost and a recommended retail price. If you can type in a grocery receipt, you can use it.
Q: Will this work for cookies, cakes, bread, or other products?
A: Yes! The framework works for any baked or made-from-scratch product. I use it for cookies, classes, and custom orders in my own business, and students have used it for everything from sourdough loaves to wedding cakes to charcuterie boxes.
Q: Is there a refund policy?
A: Because the course and calculator are digital and delivered instantly, all sales are final. If you have questions about whether this is the right fit before you buy, email me at dani@daniskitchenshop.com — I'd rather help you pick the right thing than have you enroll in the wrong one.
Q: How do I access the calculator?
A: The calculator is in the files section of the class. Just login and you will see it in the lesson. It comes as a Google Sheet so you can make a copy and have it to use for everything.
Q: How do I know if I'm in the right stage for this course?
A: If you're not sure where you land in A Bakery of Your Own™, take the quiz and it will point you in the right direction. Take the quiz →
