The Framework · Five Stages · One Bakery
A Bakery of Your Own
A five-stage framework for turning your baking into a real, profitable business... without losing yourself, your weekends, or the love of the work in the process. Wherever you are right now, there's a next step.
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2-minute quiz • Free to take • Get a custom next step
What is A Bakery of Your Own?
One framework.
Five very different kitchens.
Every baker I've ever taught, all 1,300+ of them, showed up at a different stage. Some had a dream and a mixer. Some had a growing order list and no idea if they were making money. Some were running pop-ups and wondering when they'd have time to sleep again.
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A Bakery of Your Own is the framework I wish someone had handed me a decade ago. Five stages, each with its own questions, its own systems, its own next right step... so you can stop Googling business advice that was written for someone else's business, and start building yours.
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Take the quiz to find out where you are. Then pick the stage that matches and start there. No skipping ahead, no starting over... just the next step, designed for exactly where you're standing right now.
The Fastest Way In
Not sure which stage you're in?
Answer a handful of honest questions about your baking, your customers, and what's keeping you stuck. In two minutes, you'll know your stage — and the exact next step Dani would recommend if you were sitting across from her.
Takes about 2 minutes. Emailed directly to you.
THE FIVE STAGES
From first idea to steady rhythm — one stage at a time.
1
2
3
4
5
The Dream
STAGE 1
The Foundation
STAGE 2
The Recipe
STAGE 3
The Proof
STAGE 4
The Rhythm
STAGE 5
STAGE ONE
The Dream
You've been baking for friends, family, maybe a market or two. People keep telling you, "you should sell these." You're starting to believe them.
This is where it starts: with a real idea and a lot of questions. What do you sell? Who buys it? What will it cost? How do you know if it's a business or just wishful thinking? Stage One is about turning the dream into a plan you actually believe in.
01
The Next Step for You
Bakery Business Plan in a Day
A focused, guided workshop that walks you through every question you need to answer to launch — products, pricing, audience, offers, and first steps — in a single day. Leave with a plan you can actually run with.
$67
STAGE TWO
The Foundation
You're selling. Orders are coming in. But you're not sure if you're actually making money — or just staying busy.
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Before anything else in your business scales, your pricing has to be real. Stage Two is the math nobody taught you: what your product actually costs, what it should sell for, and how to raise your prices without losing your customers when it's time.
02
The Next Step for You
Price It Right
A step-by-step mini-course on planning and running pop-ups that pay. Event selection, pre-sale marketing, pricing for the day, setup, checklist templates, and the follow-up system that turns one-time customers into repeat buyers.
$47
STAGE THREE
The Recipe
You have a product. You have a price. What you need now is a way to put it in front of real, paying customers...without an Etsy shop, a storefront, or a small fortune in overhead.
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Pop-ups are one of the most powerful tools a home baker has and most bakers do them unprofitably. Stage Three is the repeatable recipe: how to choose, plan, market, and run a pop-up that actually makes money, not just covers the cost of showing up.
03
The Next Step for You
The Profitable
Pop Up
A step-by-step mini-course on planning and running pop-ups that pay. Event selection, pre-sale marketing, pricing for the day, setup, checklist templates, and the follow-up system that turns one-time customers into repeat buyers.
$37
STAGE FOUR
The Proof
You're in it. The orders are coming. The pop-ups are working. But the back end is a mess... marketing, brand, order systems, boundaries, everything scattered.
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Stage Four is where you stop being a baker who sells things and start being a business owner who bakes. The systems, brand, marketing rhythms, and boundaries that turn a busy hobby into something you can grow, and actually live with!
04
The Next Step for You
The Business of Baking
Dani's full six-lesson program. Marketing that feels authentic, order systems that don't eat your evenings, branding that actually reflects your work, and boundaries that protect the joy that started this whole thing. Plus templates, worksheets, and a private community with Q+A's with Dani.
$347
STAGE FOUR
The Rhythm
You've got the pieces. The business is working. Now you need someone who can look at your specific situation — your market, your capacity, your next move — and help you tune the system.
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Stage Five isn't another course. It's a working session, one-on-one with Dani, built around the questions only you can ask. Think of it as a tuning, you already have the instrument, she helps you find the right note for what's next.
05
The Next Step for You
1-on-1 Mentorship Session with Dani
A focused coaching session built around your business, your questions, and your next move. Come with a challenge, a decision, or a messy situation — leave with a clear plan and a real sounding board.
$200
WHY A FRAMEWORK?
I built these stages because no two bakers are ever in the same place — but we were all being sold the same advice.
Business courses for bakers tend to assume everyone is at the same starting line. They're not. A baker with a dream needs something very different from a baker who's booked out but breaking even. This framework meets you where you actually are — so the work you do next is the work that actually moves you forward.
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— Dani
FIND YOUR NEXT STEP
Wherever you are in your bakery... there's a next right thing.
Take the quiz, find your stage, and start with the step that's built for you. No guessing. No wasted money on the wrong course at the wrong moment.​
Still not sure? Email Dani directly and she'll help you find the right fit.