Plan · Price · Execute Successful Baking Events
The Profitable Pop-Up
Stop guessing. Stop barely breaking even. Learn the exact system Dani uses to turn pop-up events into her most profitable sales channel — without the chaos.
An information packed training with Dani Annala
1 Hour Training
Busy does not equal profitable. Intentional does.
This Training Is for You If…
You say yes to too many events
And you're never quite sure if the time was actually worth it once it's all over.
You overbake and eat the cost
Production planning feels like a guessing game every single event.
You price by feel, not by formula
You know your pricing is probably off, you just don't have a better system yet.
You pack up and wonder if it was worth it
You worked hard. You sold things. But the numbers never quite add up the way you hoped.
5 Pop-Up Mistakes That Quietly Kill Profit
1
Underpricing because you're afraid to charge too much — so you work hard and take home almost nothing.
2
Bringing random inventory instead of a strategic product mix designed to sell fast and travel well.
3
No clear signage. Customers walk away instead of asking, and you lose the sale before you even knew it was there.
4
No email capture system to turn one-time buyers into repeat customers who come back every market.
5
Treating pop-ups like a hobby instead of a repeatable, strategic revenue channel.
What We Cover in One Hour
This is not a pep talk. It is a working session. You will leave with a framework you can use at every event from here on out.
The 3–5x Evaluation Rule
Know which events are worth your time before you commit, so you stop saying yes to money pits.
The Annual Production Log
Dani's most valuable tool for planning inventory and tracking profitability across every event, year over year.
Strategic Menu Planning
The 6 criteria for choosing products that travel well, sell fast, and stack profit.
Live Planning Demo
Watch Dani build out an actual pop-up plan in real time: from opportunity evaluation through production schedule.
Premium Pricing Without the Guilt Why pop-up prices should be
20–30% higher than custom orders and how price psychology increases your average sale.
Setup & Equipment Blueprint
The exact checklist Dani uses to run smooth, professional, high-selling pop-ups without the scramble.
What You Walk Away With
Pop Up Planner Workbook
Evaluate, plan, and execute every event with one simple system.
Equipment & Setup Blueprint
The exact checklist for a smooth, professional setup every time.
Annual Production Log
Annual Production Log Dani's actual Google Sheet for tracking inventory and profitability year over year.
Full Replay Access
The replay is yours to keep and revisit.
Hi, I'm Dani!
Hood River, Oregon. Baker, mom, farmer's wife. I started Dani's Kitchen Shop in 2015 and built it into a multi-faceted food business: solo, with no outside funding, and while raising two kids on an orchard.
No one taught me the business recipe. I figured it out through forgotten orders, wrong events, and a lot of hard-earned data. Now I teache other bakers how to skip the chaos and build it right from the start.
And here's what most people don't get: I'm still running my bakery day in and day out. I'm in it WITH you!
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160,000+ decorated cookies produced
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1,300+ students taught
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20+ pop-up events per year
From the very start, Dani helped me clearly see the potential inside my business. She has a rare ability to help people step into their full potential without ever feeling overwhelmed. She's the real deal.
- Alyssa, Former Student
Her course held my hand through each daunting step — from marketing strategy to branding, from scaling to liability. She's been through it herself and packaged up all of her knowledge in an approachable, step-by-step way.
- Jill, Former Student
After taking the course, I determined my licensing requirements, created my business name, defined my product offering, and completed a full pricing analysis. I'm launching my own bakery this year.
- Chloe, current student
Join the Training
ONE TIME INVESTMENT
$37
Instant access to replay for lifetime!
Live 1-hour training with Dani
Pop-Up Planner Workbook (PDF)
Annual Production Log (Google Sheet)
Equipment & Setup Blueprint
Full replay access
Full plan for Profitable Pop Ups
Questions? Email Dani at dani@daniskitchenshop.com. I read every one.
ALREADY THINKING BIGGER?
The Business of Baking
Pop-ups are one piece. Pricing, order systems, marketing, and a 90-day growth plan are the rest. The Business of Baking is the complete 6-lesson course that covers all of it — built for solo bakers who are done guessing.
- $347 -
Or 3 payments of $125 · Lifetime Access · Self-paced
daniskitchenshop.com · dani@daniskitchenshop.com · @daniskitchenshop © 2026 Dani's Kitchen Shop · Hood River, Oregon